- Συγγραφέας
- Goldman Heinz M.
- Εκδόσεις
- Pan Books
The classic manual of successful selling.
Εκδοση:1966
Σελίδες:317
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Περιγραφή:
How to win customers is universally recognized as one of the most important books ever written about selling.Well over 1 1/4 million copies have been sold throughout the world and it has been translated into eighteen languages.
A former star salesman, now a leading sales consultant and a first class sales trainer in constant international demand, Heinz M.Goldmann is the ideal author of this outstanding guide to creative selling.
How to win customers is not just a book about selling. It is a step-by-step training course - definitive, practical and complete - on the improvement of sales techniques. It should be read by everyone concerned with sales and it can also be used for personal evaluation and improvement, discussion groups, and for rople-playing exercises on sales courses. No one who reads it can...
